Category

Annai organic and Naturals Foods
No: 8 ,1st Avenue,
Shastri nagar, Adyar, Chennai-600041
Mail to annaiorganic@gmail.com,
 support@annaiorganicfoods.com
Phone : 94432 06790

It’s only since the beginning of the 20th century that a large number of new synthetic chemicals have become a part of our food supply. Increasingly people are searching for foods that are closer to nature. Unfortunately, new work out the University of Michigan finds that eating organic food diet actually serves to skew a person’s perceptions about food, and not in a good way.

We assume these items are lower in calories, so it’s fine to indulge. Exercise is also seen as less necessary after eating a so-called “organic” desert. The disturbing study appears in the journal Judgment and Decision Making. These findings follow through on earlier work that shows food labels do spur misperceptions. Calling a food “low fat” on the label makes buyers think it has fewer calories. Those items labeled as “low cholesterol” are often judged as having less fat. American’s as a whole have a strong tendency to associate “organic” with healthiness according to experts. Researchers Jonathon P. Schuldt and professor Norbert Schwarz of the University of Michigan conducted two experiments to see if “organic” labels translated into “fewer calories” in the mind of the consumer. The first, involving 114 college students who were asked to read nutrition labels on cookies – they were described as either “Oreo cookies” or “Oreo cookies made with organic flour and sugar.” Both had 160 calories but participants were asked to rate whether they thought the cookies had fewer calories or more calories than other brands on a scale of 1 fewest calories and 7 most calories. Not surprisingly, the cookies described as “organic” were rated as having fewer calories than conventional cookies. The “organic” cookies got a rating of 3.9; the traditional ones got an average rating of 5.17. Participants also thought the “organic” cookies could be eaten more than the non organic ones.

The impact on calorie judgments was largest for those who held pro environment views, or those who valued organic methods in the first place. The second of the two studies involved 215 college students who read a story about a character who wanted to lose weight but wanted to skip her after dinner run. Participants read that she’d eaten either an organic or regular, non organic desert, then they responded whether it was okay for her to skip the run. Readers were more lenient to the character if she’d eaten the organic desert instead of the regular one. Both studies suggest that “organic” claims might not just foster lower calorie estimates, and have us eating more than we should of this food, but they may also have us thinking that we’ve already made progress toward losing weight, when in truth nothing has changed. It’s important to keep in mind that the word “organic” on a food label refers to how the food is processed, not to how much fat or calories it has.

Annai organic and Naturals Foods
No: 8 ,1st Avenue,
Shastri nagar, Adyar, Chennai-600041
Mail to annaiorganic@gmail.com,  support@annaiorganicfoods.com
Phone : 94432 06790